First attempts are always special. It can be making a cup of tea for the first time, or the first day of meeting a friend. Manyavar, India’s leading brand in ethnic wear launched a new ad campaign ‘New beginning’. This ad campaign’s main aim is to make people’s first experience more special. Looking gallant in a red kurta, ViratKohli, the brand ambassador of Manyavar, found saying about wearing kurta to make the moments special.
Besides the campaign condenses the very spirit of Manyavar- a brand that aims to celebrate every occasion in life, be it weddings, or any small beautiful moments on which we generally pay no heed. ‘New beginning’ with ViratKohli, motivates people to celebrate those overlooked moments.
Speaking at the launch of campaign to Mrs.Shilpi Modi, Director, Manyavar said, “True to our spirit this campaign is about rejoicing every moment in our lives – bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover them and reconnect with their traditions. A kurta symbolizes positivity and celebration that is the essence of our culture.”
Manyavar has over 400+ stores across the Country. This new campaign, showcasing different and subtle colours and designs is basically made for this wedding season. The collection is the amalgamation of traditional and contemporary attires. Manyavar’s new collection is to witness allure, class, art and style at the same time.
Manyavar’s closet is filled up with Sherwanis, Jodhpuris, Kurtas, jackets, coats, pathanis, Trousers and Breechestopatialas. All of these are tailored with finesse and fine fabrics like Silk Jacquards and Brocades as well as plush Velvets. The colour range encompasses luxurious hues of flamboyant red, princely blue, subtle beige etc. The ornamentation on the clothing is a classic blend of detailed embroideries like zardozi, machine or aari with stones and beads.
MoheyManyavar unfolds a resplendent array of modish couture for today’s graceful woman, keeping to the trends of the present time. It unveils lehengas, sarees, trendy gowns and suits in women’s segment.
Manyavar brings out the essence of ethnicity. Blending the trend with the enchanting culture is the main facet Manyvar works on.
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