The Novel Coronavirus or COVID-19 pandemic has spread across 190 countries. As many as 1,134,418 people are tested positive and the death toll is 60,115. In India, the number of Coronavirus cases rose to 2,916 and 77 people deceased, as per the reports of Health Ministry Data.
The global health crisis has badly affected numerous brands be it the airline industry, food industry, hotel industry or retail industry. Well, there are some brands who have refrained themselves from PR and marketing activities. But, one wise man once said no matter how bad the circumstances are, you should be shouting from the rooftop at this time. You don’t want your consumers to forget you, right?
Even during a crisis beautiful and meaningful relationships can be built and maintained. And, some brands shouldn’t completely isolate themselves from the world. The government and health organisations across the globe are trying to promote awareness, this is an opportunity for the brands to amplify their messages.
Here is a list of brands that created brilliant AD campaigns to keep their audience engaged during the pandemic of COVID -19:
#1
AMUL published a series of creatives encouraging people to stay at home, wash their hands and to greet people with Namaste.
#2
McDonald's is spreading awareness about social distancing. However, there’s no distancing from your favourite food!
#3
Durex and their ad campaigns are a combination made in heaven. They urged the world to stay at home to live a bit longer.
#4
NIKE's campaign urging people to play inside has to be one of the best simple and effective campaign on COVID-19.
#5
COCO COLA enforced social distancing measures with their logo.
#6
Do your part!
#7
KFC encouraged their lovers to maintain social distancing with their logo.
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