"Corporate Leadership¾ The Vedic Way" Takes Center Stage at 47th International Kolkata Book Fair 2024

Kolkata, January 25, 2024 - The 47th International Kolkata Book Fair witnessed the launch of "Corporate Leadership¾ The Vedic Way" by Prof. (Dr.) R P Banerjee, Chairman & Director of EIILM-Kolkata. This groundbreaking guide for modern corporate leadership introduces ancient spiritual ideals into today's corporate landscape.

The launch, attended by luminaries like Mr. Adika Ratna Sekhar, Chairman and Managing Director of Balmer Lawrie and Company Limited, Mr. Ayanabh Debgupta, Co-founder & Joint MD of Medica Superspecialty Hospital, and other distinguished personalities, marked a significant stride in integrating Vedic principles into leadership. Prof. Banerjee emphasizes a multifaceted approach to leadership, urging a delicate balance between cost management and revenue flow for continuous growth.

The book's three dominant Vedic attributes are:

1.  बिधेय उत्तमम् (Most Focus on Corporate Objective): Prioritize corporate goals over personal gains.
2.  कर्माचरितम् समर्पणम् (Dedication to the Corporate Objective): Emphasize dedication and sacrifice in leadership.
3. समछन्दम् समन्नितम् (Collaborative Action): Advocate collaboration and cooperation.

Addressing the challenges of technology, the book recognizes both its benefits and threats. Prof. Banerjee's work merges ancient wisdom with modern insights, offering solutions for success, sustainability, and global cohesion.

A luminary in Management Education, Prof. Banerjee's concepts of Mind Engineering, the Art and Science of Management, and the Vedic Economy provide clear pathways for the future, promoting a global, value-based corporate practice.